ALA Virtual Marketing Toolkit
You've made a significant investment as a participating exhibitor. To make the most of your investment, we've assembled a set of graphics that will help you create and announce your participation.
How to Use the Toolkit
As a participating exhibitor for ALA Virtual, feel free to use any of the items below for your marketing and promotion needs. When promoting ALA Virtual, be sure to use hashtag #alavirtual20 in your posts and follow us on our social media platforms . . . we'd love to see a Retweet, Instagram share, or a comment!
What’s in the Marketing Toolkit?
Perfect to add to your website, newsletters, email signatures, and more.
Custom logos of the ALA Virtual Event are the property of the American Library Association and may not be used by other entities unless Show Management has approved the use in writing as part of a specific sponsorship program. Exhibitors may only use the event logo as the electronic versions presented here.
A Customizable Template for: Instagram, Twitter, and Facebook
The customizable graphics were created in the user-friendly design tool, Canva.com.
Instructions: To edit the social media templates below, click on the social media platform you'll post on and click "use template". You'll be taken to the login page for Canva.com where you can set up a free account to make your edits. Again, the design tool is user-friendly and you should have no issues adding your logo and any brief copy!
ALA Virtual Logos
Logos can be added to your letters, emails, newsletters, and more. Right-click on a logo below and click
"Save As" to add to your desktop.
(150x150) - use for banner ads or small marketing collateral
(600x205) - use for letters, emails, newsletters, and websites
An ALA Virtual Digital Graphic
Include a digital graphic in your newsletter or in an email to highlight the benefits of attending ALA Virtual.
- Digital Graphic in .pdf format - to attach to emails for prospects. The graphic has a "Register Today" link and a link to the ALA Virtual website.
- Digital graphic in .jpg format - great to insert into an email or newsletter. But remember to add other information (registration link, discount offers, special notes, etc.) in the body of the email. Right-click on the logo below and click "Save As" to add to your desktop.
If you have any questions, please contact us and we'll reply as soon as possible.